Breast Cancer Awareness

I have to wonder... what's the point of an awareness campaign if you post a bunch of vague, nonsensical stuff on Facebook in the intention of being secretive, and perhaps excluding a whole gender? To me, that seems counter-productive and even childish. It does little or nothing to raise awareness and has more the feel of junior high school girls making up secrets just to annoy the guys.

For those wondering, if you're seeing strange Facebook statuses, usually with numbers, it's probably part of the awareness thing. For instance, a recent one is "x inches :-(". The x is to be replaced by the person's shoe size. In the name of breast cancer awareness. I could see how a bra size might be relevant, but...?

Anyway, I do fully support breast cancer awareness, along with awareness of any cancer. And while I do think that breast cancer perhaps gets a disproportionate amount of attention, I'm not going to make this a battle of the sexes thing. By all means, save the boobies!

With all the attention, it becomes increasingly easy to contribute. If you like yogurt (yes, I'm manly enough to admit I love the stuff, at least in some flavors), Yoplait is running their Save Lids to Save Lives campaign. Real simple - just buy yogurt, eat it, then go to the website, enter your e-mail address, zip code, and the code on the underside of the lids. For each code submitted, they contribute ten cents to Susan G. Komen for the Cure. Not my favorite foundation after they've chosen to end their partnership with Planned Parenthood... I'm aware of the politics, but it was mutually beneficial. Planned Parenthood provides a lot of women's health services. But anyway, it's not going to hurt. You aren't contributing to the Westboro Baptist Church or the Romney Campaign or anything like that. If you're aware of other good breast cancer groups, by all means, name them in the comments.

And women, get screened. After all...